eBooks

eBooks

The Smarter Researcher


The balance of power has shifted from companies to their customers. To better understand their motivations and expectations, insight professionals must use new tools and methods. Download this eBook for Ray Poynter’s list of the top 10 tools and tactics.

eBooks

Why You Should Love Your Angriest Customers


Understanding what motivates customer anger can make all the difference. Learn how engaging with your customers leads to the timely, actionable insight that drives better business outcomes.

eBooks

The Four Tenets of Customer Love


In the new eBook, The Four Tenets of Customer Love, we reveal how embodying the ideals of love helps you deliver better products and more refined services to better engage your customers.

Webinars

Webinars

Webinar with Jay Baer: Hug Your Haters


Join New York Times, Best-Selling Author Jay Baer as he walks us through his modern playbook for handling unhappy customers for the very first time online.

Webinars

How to Win Back Fickle Customers


Did you know that big consumer packaged goods companies have lost over $18 billion to small upstarts? Join Joel Warady and Vision Critical as we explore the threats facing the CPG industry today and how you can defend your brand from the upstarts banging at the door.

Webinars

Your Invisible Customers


If you rely on social media analytics to understand customer behavior, you risk making decisions based on the opinions of a noisy minority. True customer understanding comes from knowing when to act on social signals and when to ignore them.

White Papers

White Papers

Boosting Value for Consumers


Download this white paper and learn how to capitalize on the challenges facing the consumer packaged goods (CPG) industry today.

White Papers

Building Audience: Courting and Keeping Customers in a Media and Entertainment Industry Awash in Data


Download this white paper to learn the key strategies required to build and maintain audience in today’s challenging media and entertainment landscape.

White Papers

The $26 Billion [Not So Secret] Secret Economy White Paper


The collaborative economy is a quickly growing market in which consumers are sharing goods and services with each other. Learn how to respond or risk being left behind.

Reports

Reports

They’re Not Consumers, They’re Customers


Download this report by John C. Havens to discover why you should stop calling your customers consumers and to understand how this simple shift in perspective is critical to your future success.

Reports

What Social Media Analytics Can’t Tell You


Companies don’t know it yet, but there is a gaping hole in the Big Data they are using to analyze customer behavior. Learn the different types of social media users and what’s missing from social listening.

Reports

Unlock the Potential of Your Community


Could your customer community add more value? Download the report to explore whether your current solution is maximizing the value you can deliver to your business.

Videos

Videos

How Movie Theater Chain Ster-Kinekor Grew its Audience


How Ster-Kinekor, Africa’s largest movie theater chain, uses its insight community to stay relevant in the competitive entertainment marketplace.

Videos

3 Strategies for Success from Leading Retailer Fred Meyer


Watch how Fred Meyer uses a Vision Critical Insight Community of 15,000 members to discover what customers want so it can deliver what they need.

Videos

Customer Intelligence Platform Tour


Take a 2-minute tour to learn how an engaged community of your customers will provide the ongoing, rapid feedback and insight you need to make smarter decisions.

Infographics

Infographics

The Millennial Mystery


Learn how to sell to and understand your Millennial customers in this infographic.

Infographics

The Empowered Patient


Millions of new patients are entering the healthcare market. Learn how the empowered patient could impact your business in this infographic.

Infographics

How to Find and Keep Loyal Sports Fans


Fans aren’t as loyal as they used to be. Find out how to use customer engagement to make every fan feel like an MVP.