eBooks

eBooks

Why You Should Love Your Angriest Customers


Understanding what motivates customer anger can make all the difference. Learn how engaging with your customers leads to the timely, actionable insight that drives better business outcomes.

eBooks

The Four Tenets of Customer Love


In the new eBook, The Four Tenets of Customer Love, we reveal how embodying the ideals of love helps you deliver better products and more refined services to better engage your customers.

eBooks

The Customer Relationship: Your Last Competitive Advantage


In the age of the empowered customer, competitive advantage is no longer defined by products or technology. Learn how to build closer customer relationships that will help you stand out in the market.

Webinars

Webinars

Your Invisible Customers


If you rely on social media analytics to understand customer behavior, you risk making decisions based on the opinions of a noisy minority. True customer understanding comes from knowing when to act on social signals and when to ignore them.

Webinars

The New Rules of Customer Loyalty


The retail industry has been operating under a flawed assumption: customer spend and loyalty are connected. They’re not. New studies demonstrate that high-spending customers aren’t necessarily loyal—they’re as likely to shop at a competitor.

Webinars

How NASCAR Increases Fan Engagement and Drives Business Decisions


Learn how NASCAR uses Vision Critical’s customer intelligence platform to engage their fans for ongoing feedback and insight in order to make better business decisions.

White Papers

White Papers

Boosting Value for Consumers


Download this white paper and learn how to capitalize on the challenges facing the consumer packaged goods (CPG) industry today.

White Papers

Building Audience: Courting and Keeping Customers in a Media and Entertainment Industry Awash in Data


Download this white paper to learn the key strategies required to build and maintain audience in today’s challenging media and entertainment landscape.

White Papers

The $26 Billion [Not So Secret] Secret Economy White Paper


The collaborative economy is a quickly growing market in which consumers are sharing goods and services with each other. Learn how to respond or risk being left behind.

Reports

Reports

What Social Media Analytics Can’t Tell You


Companies don’t know it yet, but there is a gaping hole in the Big Data they are using to analyze customer behavior. Learn the different types of social media users and what’s missing from social listening.

Reports

Unlock the Potential of Your Community


Could your customer community add more value? Download the report to explore whether your current solution is maximizing the value you can deliver to your business.

Reports

Free Forrester Report: How to Compete in the Age of the Customer


In the age of the customer, companies need to understand and respond to the needs of their customers faster and more effectively, than ever before.

Videos

Videos

Customer Intelligence Platform Tour


Take a 2-minute tour to learn how an engaged community of your customers will provide the ongoing, rapid feedback and insight you need to make smarter decisions.

Videos

The Secret to Better Fan Engagement


In this panel discussion at the 2014 Vision Critical Summit, NASCAR, Madison Square Garden and ESPN share the techniques and technology they use to keep their fans coming back. 

Videos

How Customer Research Can Get its Mojo Back


Watch Vision Critical Founder Andrew Reid define the current marketplace and describe what it takes for customer research to remain relevant.

Infographics

Infographics

Who’s the Most Hyper-Connected Customer?


Discover why newcomers to America are some of the most connected customers of all in this infographic.

Infographics

The Four Tenets of Customer Love


View this infographic to learn about the four tenets of customer love and what you can do to build a stronger brand, create better products and improve your services.

Infographics

How Customer-Centric is Your Company, Really?


Learn how outperforming companies put customers at the center of their strategies and the 7 habits of customer-obsessed companies.