eBooks

eBooks

The Enterprise Guide to Customer Intelligence


In this new eBook, you will explore the strengths and weaknesses of the primary sources of customer intelligence today and learn how customer intelligence can be a potent competitive advantage.

eBooks

The Smarter Researcher


The balance of power has shifted from companies to their customers. To better understand their motivations and expectations, insight professionals must use new tools and methods. Download this eBook for Ray Poynter’s list of the top 10 tools and tactics.

eBooks

Why You Should Love Your Angriest Customers


Understanding what motivates customer anger can make all the difference. Learn how engaging with your customers leads to the timely, actionable insight that drives better business outcomes.

Webinars

Webinars

Going Global


Learn how to engage directly with customers across the Asia Pacific region and open ongoing, two-way dialogue that will deliver the insight you need to develop a more focused, timely and effective expansion strategy.

Webinars

Webinar with Jay Baer: Hug Your Haters


Join New York Times, Best-Selling Author Jay Baer as he walks us through his modern playbook for handling unhappy customers for the very first time online.

Webinars

How to Win Back Fickle Customers


Did you know that big consumer packaged goods companies have lost over $18 billion to small upstarts? Join Joel Warady and Vision Critical as we explore the threats facing the CPG industry today and how you can defend your brand from the upstarts banging at the door.

White Papers

White Papers

Cashing Out


Today’s empowered customers demand more control over their finances and more transparency from the institutions they patronize. Learn how to stay relevant, connected and competitive in a rapidly-changing environment.

White Papers

Boosting Value for Consumers


Download this white paper and learn how to capitalize on the challenges facing the consumer packaged goods (CPG) industry today.

White Papers

Building Audience: Courting and Keeping Customers in a Media and Entertainment Industry Awash in Data


Download this white paper to learn the key strategies required to build and maintain audience in today’s challenging media and entertainment landscape.

Reports

Reports

They’re Not Consumers, They’re Customers


Download this report by John C. Havens to discover why you should stop calling your customers consumers and to understand how this simple shift in perspective is critical to your future success.

Reports

What Social Media Analytics Can’t Tell You


Companies don’t know it yet, but there is a gaping hole in the Big Data they are using to analyze customer behavior. Learn the different types of social media users and what’s missing from social listening.

Reports

Unlock the Potential of Your Community


Could your customer community add more value? Download the report to explore whether your current solution is maximizing the value you can deliver to your business.

Demos

Demos

Partner Intelligence Suite Demo


The easier it is for partners to sell your product, the easier it is to retain their loyalty. With the Partner Intelligence Suite, you'll discover how easy it is to re-engage with those partners directly.

Demos

Consumer Goods Intelligence Suite Demo


Discover how you can engage directly with today’s empowered consumers to deliver actionable insight, anticipate emerging trends and create better products.

Demos

Retail Intelligence Suite Demo


Watch a 4-minute demo to learn how the Retail Intelligence Suite will help you grow customer loyalty, meet omnichannel expectations and develop innovative products.

Videos

Videos

Yahoo Shows Why Being Customer-Centric Pays Off


Get an insider's view of how Yahoo turns to its community of 25,000 users for quick, actionable feedback on new products and messaging.

Videos

Get Inspired at the Vision Critical Summit


Watch why the Vision Critical Summit is a must-attend event for marketers, researchers, product developers and business leaders.

Videos

How Movie Theater Chain Ster-Kinekor Grew its Audience


How Ster-Kinekor, Africa’s largest movie theater chain, uses its insight community to stay relevant in the competitive entertainment marketplace.

Infographics

Infographics

The Millennial Mystery


Learn how to sell to and understand your Millennial customers in this infographic.

Infographics

The Empowered Patient


Millions of new patients are entering the healthcare market. Learn how the empowered patient could impact your business in this infographic.

Infographics

How to Find and Keep Loyal Sports Fans


Fans aren’t as loyal as they used to be. Find out how to use customer engagement to make every fan feel like an MVP.