The Everything Guide to Gen Z

Gen Z is the next threat nobody is talking about (yet)

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Today they’re tweens, tomorrow they’ll be running the world. Gen Z’s purchasing power sits at $44 billion and will quadruple in the next two years—an impact leaders in CPG, financial services, tech and marketing can no longer afford to ignore. 

This exclusive report provides a comprehensive analysis of the influence Gen Z will have on customer experience, product innovation and marketing.


In this report you’ll learn how and why Gen Z:

Influences family spending by the billions

Impacts technology and digital communications

Prefers soft brand attributes like authenticity and trust

Avoids traditional financial services and products

Shuns bricks-and-mortar retail

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