How companies can embrace new customer-centric strategies, data sources and tools to succeed in the era of the empowered customer
Remember when slow, methodical methods of market research were the only way companies could understand their customers, and market researchers worked in isolation from the rest of the company?
Well, those days are now over. In the age of the empowered customer, companies must move beyond traditional market research and harness customer intelligence faster, and more comprehensively.
