Vision Critical Academy Vision Critical Academy


Self-Paced, Instructor-Led Training for Customers

Whether you’re new to using an insight community or a seasoned expert, VC Academy is your source for all you need to be successful in your role.

VC Academy is a collaborative learning environment for customers and partners of Vision Critical. Get unlimited access to core Sparq education courses – at no additional cost.

What You'll Learn:

Courses include theory classes, basic product training and best practices. Our core curriculum consists of more than 20 short, highly consumable classes designed around four pillars. You can even get certified as a VC Administrator.

Market Research

Where it all begins. This is the basics for those without a research background.

  • Introduction to Market Research

  • Market Research Methodologies

  • Market Research Terminology

  • Research Activity Best Practices

Theory & Value

Understanding Vision Critical, including our company and our customers. It’s all about strategy.

  • Best Practices for Member Recruitment

  • Planning for Member Engagement

  • Your Member Engagement Strategy

  • And more

Plan & Design

Hard core planning, working with internal stakeholders, and understanding the audience that the tool will focus on.

  • Working with Business Stakeholders

  • The Community Launch Team

  • Creating Member Personas

  • Recruitment Survey and First Member Touchpoints

Use & Execute

In-app configuration. This is where setup, execution, and data analysis occur.

  • Using Sparq to Fulfill an Insight Request

  • Analyzing Data and Sharing Insights

  • Text Analytics

  • And more

Talk to an Expert

Want to see how we can help you generate valuable insight to drive better business decisions?

Request a live demo

Already a customer?

You can start your learning experience today! To access VC Academy, click Help Center from the drop-down list in Sparq.