Refinery29

The always-on commitment to dialogue positions Refinery29 as a true expert on millennial women

Influences new research deals and provides campaign measurement

34% year-over-year growth in membership

70% growth in brand studies

overview

Refinery29 is a leading lifestyle entertainment and media company that reaches young women globally. They leverage audience insight to produce award-winning original content, drive revenue growth, and deliver compelling research and measurement to partners.

Fast Facts

Industry:

Media & Entertainment

Role:

Marketers

Use case:

Customer experience

Marketing effectiveness

Business Outcome:

Improve customer satisfaction

Accelerate innovation

Drive revenue growth

De-risk decisions

Business Challenge

To demonstrate greater ROI to new and existing partners, Refinery29 wanted to uncover timely, relevant and contextual insight about their audience and advertising campaigns, something their competition could not replicate.

Solution

Mad Chatter, Refinery29’s insight community, delivers feedback that can be offered to new and existing partners looking to enhance campaigns, messaging and delivery tactics. In addition to positioning Refinery29 as the undisputed expert on millennial woman, learnings from the community have ultimately boosted advertising revenue.

Influences new research deals and provides campaign measurement

34% year-over-year growth in membership

70% growth in brand studies

The community has significantly advanced the opportunity to understand our users and create meaningful relationships between our members and our brand.

-Brooke Hinton, Insights Manager, Refinery29

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