Influences new research deals and provides campaign measurement

34%

year-over-year growth in membership

70%

growth in brand studies

Overview

Refinery29 is a leading lifestyle entertainment and media company that reaches 500 million young women globally. They leverage audience insight to produce award-winning original content, drive revenue growth, and deliver compelling research and measurement to partners.

Fast facts

Industry
Media & entertainment
Category
Marketing
Use cases
Monetization
Audience engagement
Advertising and creative testing
Partnership programs
Key benefits
Speed of insight
Stakeholder collaboration
Agility
Ease-of-use

Business challenge

To demonstrate greater ROI to new and existing partners, Refinery29 wanted to uncover timely, relevant and contextual insight about their audience and advertising campaigns, something their competition could not replicate.

Solution

Mad Chatter, Refinery29’s insight community, delivers feedback that can be offered to new and existing partners looking to enhance campaigns, messaging and delivery tactics. In addition to positioning Refinery29 as the undisputed expert on millennial woman, learnings from the community have ultimately boosted advertising revenue.

Results

Influences new research deals and provides campaign measurement

34%

year-over-year growth in membership

70%

growth in brand studies

Learn how other companies are using Vision Critical's customer intelligence platform

Learn how you can use audience feedback to drive revenue growth just like Refinery29.