Alliant Energy needed to rethink how it showcased its low-cost, clean energy options and bring customers closer to the business. The company launched Power Thinkers, an insight community of 1,830 residential customers, and now relies on its feedback to help make decisions about new offerings and marketing communications—improving the overall customer experience.
Feedback from the Power Thinkers community gave decision-makers at Alliant Energy the confidence to go forward with new business opportunities. For example, when asked about purchasing or leasing an electric vehicle, 53 percent of Power Thinkers members said they would consider it if the price was lower, and 29 percent wanted more places to charge. This feedback helped the company fully comprehend the opportunity, which resulted in a customer and employee rebate pilot program for electric vehicle charging stations.